In the past quarter, SEO has suddenly become a Hot Topic.

Is it SEO or SEO Scam?

Recently, many My Pandamonium™ clients and and a surpisingly number of small businesses in all industries are receiving marketing calls and emails for SEO and/or Internet Marketing Services.

These SEO Marketing calls and emails are Guaranteeing (?) Top Placement in all Google Searches. In one case with which I am familiar (because I took the call!) for the small sum of ‘only’ $100 per month.

That’s $1200 PER YEAR! And what does the consumer get for the $100 per month? Five (yes – only 5!) keywords. And this company (one of many currently tele-marketing and email marketing, mostly the West Coast) absolutely guarantees top SEO Google Search placement by only adding 5 keywords to your site.

There are many companies now jumping on the SEO Marketing bandwagon.

Best Advice: BUYER BEWARE.

       SEO And Internet Marketing Facts

NO ONE can ‘guarantee’ top placement in Google (or other Search Engine) Searches. Google does not sell placements and their formula (algorithm) for calculating Search Placements is a closely guarded secret. Google changes their algorithm every quarter to prevent ‘gaming’ and misuse of their Search Ranking system.

One increasingly common untruth about the Google Search Algorithm is being made by companies that claim they can ‘beat’ the Google system and/or Guarantee Top Search placement. This is simply – not true. There are no shortcuts or guarantees for Google and other Search Engine results – but there are SEO Best Practices.

I have been developing SEO websites for years, using SEO Best Practices and educating small business owners about SEO Best Practices. And until recently, most clients did not know what ‘SEO’ means. My Pandamonium™ still offers the same complete SEO Web Design services at very reasonable pricing – highly affordable for small business.

From Google’s Page Search Engine Optimization (SEO)

~ No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URLpage or by submitting a Sitemap and you can do this yourself at no cost whatsoever. [Note: Both these actions are included with a My Pandamonium™ SEO Website.]

~ Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, we get these spam emails too:“Dear google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories…”

~ Be careful if a company is secretive or won’t clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

An SEO Website from My Pandamonium™ is around $500 (could be more or less, depending on your requirements). Advanced SEO Development Services for your SEO website will run about $500. A business can have a completely SEO structured (from the inside out) website for less than $1000. Including hosting, domain name, SEO services and basic new media/internet marketing. Social Media Marketing Packages are also available – includes Facebook, Twitter, LinkedIn and more.

My Pandamonium™ adds a minimum of 10 researched keywords to all the sites we create. As well as SEO website architecture and Best Practices SEO for your website.

SEO is a lot more than just keywords!

What is the best buy for YOUR SEO dollars? My Pandamonium™: Contact Us!

Next Article in This Series: SEO Best Practices for Top Google Search Placement

Technorati Tags: Google Search, Google Search Algorithm, Internet Marketing, My Pandamonium, My Pandamonium SEO Websites, SEO, SEO Best Practices, SEO Scam

Check your Privacy Settings by Logging into Facebook. 

My Pandamonium™ Facebook Recommendation May 2010:

1. Check Your Facebook Privacy Settings

2. Opt OUT of  New Facebook Feature: Instant Personalization

(Yes – you were automatically Opted In as a Facebook Account Holder)

 Video:

How To Opt Out of Facebook’s Instant Personalization Feature

Technorati Tags: Facebook, Facebook Feature Instant Personalization, Facebook Firestorm May 2010, Facebook Privacy, Facebook Privacy Settings, Facebook Recommendation, How To Opt Out Facebook Instant Personalization Feature, Instant Personalization, May 2010, My Pandamonium

Starting up a company requires a lot of things. To make money takes money. This rule applies to most things. Luckily, the internet is not one of them! With the versatility the internet offers, there are many ways that will help optimize the potential of your site in generating traffic – without costing a cent.

My Pandamonium™ Internet and Social Media Marketing Services

These methods of free website traffic generation are time-consuming. If you find that time is a precious commodity – then let My Pandamonium™ do the time-consuming work of Link Building, Social Media Marketing, Keyword Research and Optimization, Email Marketing and More. Contact Us for a free custom quote today!

Ad Words Not Necessary

While there are internet marketing strategies using paid advertising to jumpstart website traffic flows, most small business sites don’t have the advertising budgets of large corporations. But if you know how – you don’t have to spend a cent! All you need is the drive, perseverance and time to do the hard work and research necessary to generate more traffic for your site.

How sweet it is to have more website traffic without spending a single cent! It is possible, you don’t need to speed a single cent – but it will take some time. You do get faster results by paying for internet advertisements. But it is possible to have stunning website SEO results with totally free methods. Read on.

Organic Search Engine Marketing 

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Whether you consider yourself ‘green’ or not – organic internet marketing is the way to go! What is organic? Developing business the old-fashioned, reliable (and somewhat slower) way: Get to know your potential customers and Be a Good Neighbor.

Consistently write and post short articles that will pique the attention of people that have an interest in your product. Try writing guides and articles that will provide tips to other aficionados. Write articles that provide good service and knowledge to potential customers.

The great thing about forums and online communities is that you can target certain groups that fit the demographic that meshes with your company image and products. You can discuss any niche products or services that you represent or offer.  Another advantage of ‘organic prospect farming’ is that by getting to know the people in an online community and letting them get to know you – a bond of trust is developed. You will be prepared to help them by offering not only the right services, but truly helpful products/service for their unique situation.

Within online communities you can build a reputation for your company. Demonstrate your company goals and mission by a helpful and friendly attitude. Wow them with your range of expertise regarding your products/services. This builds a solid reputation and trust regarding your expertise and knowledge.

 SEO – Search Engine Optimization

Generally, internet users use Search Engines (Google, etc) to find the products or services they need. Search engines use keywords within website content to aid in search results. With the right keywords, you could get high rankings in search engine results without any ad costs. Keyword research and optimization is time-consuming but critical.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that content should be done by a professional content writer. You could do yourself but you have to make the content for your site entertaining as well as informational. It should meet certain SEO requirements as well as great quality.

Article Submissions

Many sites offer free submission and posting of articles. When people are interested in your articles, then there is a good chance of ‘tracking back’ to find out where the article originated. Always include a link to your website and a brief description of your company with the article.

 Newsletters and Email Marketing

Newsletters? You bet! Although we have lost the art of sitting around a cracker barrel and leisurely exchanging news, info and business PR with neighbors – we have not lost the desire to chat with friends/neighbors and keep informed! Provide people with interesting and entertaining articles and info about your new specials, sales and products.

 How often? Most companies find that every 4-6 weeks is a good interval for a newsletter. Although other companies issue a newsletter quarterly. The important thing is: choose the timing for your company newsletter and stick to it!

Be sure use an email marketing service; this will provide easy ‘opt in’ and ‘opt out’ for newsletter subscriptions. Opt in/out meets the FTC Guidelines for business email communications.

Also, an email marketing company will provide you with incredible analytic info about your newsletters. You will be able to see how many opened your newsletter, what articles they read and even what time of day was best from creating sales from reading the newsletter.

Link Building

Another great idea is building links with other sites. You don’t have to spend a cent! There are now many internet Directory sites that have free listings. It is vital to be on the Directory sites that pertain to your industry. All traffic that goes to that site could potentially click on the link for your site.

 Increased Website Traffic

All of these methods will drive more traffic to your site – for absolutely $0. All it takes is effort and extended man hours. Learn all you can about the methods described here and you will soon have a site with a great traffic flow without the high costs from ad words and other forms of paid internet advertising.

No Time to DIY?  

 My Pandamonium™ Internet Marketing Services to the Rescue

If you find that time is a precious commodity – then let My Pandamonium™ do the time-consuming work of Link Building, New Media Marketing, Internet Marketing, Social Media Marketing, Keyword Research and Optimization, Email Marketing and More.

 Contact Us for a free custom quote today!

Technorati Tags: Email Marketing, internet marketing services, link building, My Pandamonium, Organic Social Media Marketing, SEO, Social Media Marketing, Website Marketing Services