SEO Basics: Social Media Marketing? Fact or Fiction?
Social Media Marketing? Fact or Fiction?
Fact! Your website can become an Internet Presence very quickly thanks to Social Media Marketing and some basic free website promotion strategies.
How does this Social Media Marketing work anyway? What to do?
1. List your website.
Look for the busiest Internet directories and list your site there. This is the easiest and most effective free website promotion tactic. Start with this step.
Just don’t forget to prep your website with Best Practices SEO for a higher listing in search engines.
2. Know your forums.
Forums provide free website promotion for everyone. Log in, post actively, let the forum know about your site and you will attract instant visitors.
3. Write a press release.
Exercise your writing prowess and create a press release that advertises your site! This is a free website promotion tactic that can be done anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media. This will help to generate traffic to your site.
4. Be friendly and a good neighbor online.
Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link to your site immediately! And then, link back to their site. Establish contacts and never tire of link requests and exchanges.
It used to be the accepted wisdom that linking ‘out’ of your site reduced your SEO. The newest statistics from Google indicate otherwise. Don’t be a link hermit. So spread the Link Love!
5. Create a Blog – Write articles.
Position yourself as an authority and expert in your field. For example, if your business is a travel agency – write articles about the perks of traveling or the hottest travel spots in the world. Create and post a short article – at least two paragraphs - each week.
Your blog can be on your same site as your business (a new trend) or can be a separate site. Or both! Many businesses now have a ‘blog’ on their main business site, and also a separate blog site that links back to the business site. And of course the business site links to the off-site blog.
The advantage of having a separate blog site is the ability to link back to your main business site. And vice versa!
6. Let the whole world know about your site.
What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!
8. Be prepared to spend some time.
It is not terribly difficult to promote your website and succeed with Social Media Marketing. But it is time consuming! If you are not prepared to spend 1-2 hours per day working on Social Media Marketing, then consider hiring a professional to do it for you.
My Pandamonium handles ongoing Social Media Marketing for clients. Contact us today for a price quote based on your unique needs.
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